Yes, citations do improve SEO. Citations, which are online references to your business name, address, and phone number, play a crucial role in improving your local search engine rankings. They help establish credibility and authenticity, proving to search engines like Google that your business is legitimate and reputable. Well-managed and consistent citations can boost your online visibility, thus enhancing your SEO performance. It’s essential to ensure your business information is accurate and updated across various platforms to leverage the maximum benefit out of citations.