Yes, Google Business Listing, also known as Google My Business, is absolutely free. Any business owner can use this service to manage their online presence across Google, including Search and Maps. To set it up, they need to create a business profile, verify ownership, and then they’re ready to start customizing and managing the listing. Despite being free, it offers a wide range of features, from posting updates and offers to engaging with customers through reviews or messages. So, it’s a cost-effective way for businesses to improve their digital visibility.