Google My Business is important for local SEO because it increases your business’s visibility on the web, helps improve local search ranking, and allows potential customers to find, understand, and engage with your business more easily. By creating a Google My Business profile, you can present accurate and detailed information about your business directly within Google Search and Maps, such as your business hours, location, and services. This not only makes it easier for people to find you online but also contributes to establishing the credibility and professionalism of your business. Furthermore, when you optimize your Google My Business profile, it sends positive signals to Google that can positively impact your search engine ranking, helping you stand out against local competitors.