The rankings for local queries are largely impacted by several factors including the business’ proximity to the searcher, relevance to the search query, and the prominence or popularity of the business. Local ratings and reviews also play a significant role, as a business with more positive ratings and reviews tends to rank higher. Other factors include the use of local keywords, presence in local directories, social media activity, and quality of website content. Additionally, Google also considers the mobile-friendliness of the website. Lastly, having a Google My Business page optimized with accurate, up-to-date information about location, hours, contact information, and photos can significantly improve your local ranking.