Businesses do not have to pay to set up a basic LinkedIn profile. However, LinkedIn offers premium features for businesses including sponsored content, ads, recruitment services, and premium business accounts, which come with additional costs. These premium features are optional and designed to enhance branding, marketing, and recruitment efforts. For instance, LinkedIn premium business accounts allow companies to message LinkedIn users who are not their connections and provide more detailed insights about their page visitors. So, while it's free to establish an online presence on LinkedIn, leveraging the platform's full capabilities may require some investment based upon the specific needs of your business.
