Yes, a Better Business Bureau (BBB) listing does count as a citation in the U.S. A citation, in the context of local SEO, refers to any online mention of the name, address, and phone number for a local business. It helps users discover local businesses and can also impact search engine rankings. BBB is a trusted site and a listing here means a quality backlink to your business, which search engines like Google view positively. Therefore, a BBB listing can enhance your business's online visibility and credibility.
