Google rankings are determined through their specialized algorithm, which evaluates numerous factors such as keyword relevance, quality of content, user experience, backlinks, mobile optimization, and website security. These factors are considered when the Google bots crawl through every webpage, indexing the content. Websites that meet most or all of these parameters are ranked higher in Google's Search Engine Results Pages (SERPs). This process is designed to ensure that users get top quality and relevant results for their search queries.
