Improving your local SEO can be done by optimizing your website and online presence for the local area where your business is located. Start with ensuring your Google My Business account is updated and verified. Use local keywords in your website’s meta tags, headings, and content. These are the keywords your local customers are likely to use when searching for services or products you offer. Enhance the local relevance of your content by referencing local landmarks, events, and hot spots. Encourage customers to leave online reviews as it can significantly boost your local search rankings. Lastly, ensure your website is mobile-friendly as most local searches happen on mobile devices. By taking these steps, you can improve the visibility of your business in local search results and attract more customers.