U.S. businesses should update their citations at least once or twice a year to ensure their information stays accurate and consistent across all platforms. However, if there are major changes — like a new address, phone number, business name, or hours of operation — updates should be made immediately. Keeping citations up to date helps maintain trust with search engines and customers, supports stronger local SEO performance, and prevents confusion that could lead to lost business opportunities. Regular citation audits are a smart way to catch any errors early and keep your online presence strong.
