Google Maps citations for local SEO are references to your business information on Google Maps. They are crucial as they help in increasing your business visibility in local search results. These citations contain key business details, such as name, address, and phone number. Simply put, the more places that Google sees your accurate business information (especially in a consistent format), the more confidence it has in showing your business in local search results. These may include directories, on your website, social media pages, or any place where your business is mentioned online. Regularly check your listings to ensure they are accurate and consistent to maintain your ranking and visibility better. Google Maps citations are extremely beneficial for businesses with physical locations or those serving a specific geographical area.