Citation building benefits businesses and researchers greatly by improving their online visibility, enhancing their reputation and accuracy, and boosting local SEO rankings. When a business or researcher's work is cited on popular and reputable platforms, it gives authenticity, making it easier for potential customers or audience to trust and find your information. It also establishes the credibility of your work, showing its impact and relevance in your field. In terms of local search optimization, search engines like Google use citation information (such as your business name, address, and phone number) to determine online authority and trustworthiness. Therefore, having many consistent and high-quality citations can improve your business's rank in local search results.
