A citation link, also known as a backlink, is a hyperlink from one website to another. It is often used in digital marketing and SEO (Search Engine Optimization) strategies. These links help to boost the visibility of a website on search engine results. When a website is frequently cited by other sites through these links, it signifies to search engines that the content is trustworthy and valuable, thus potentially improving its ranking. Apart from search engine rankings, citation links can also increase website traffic by providing a pathway for users to discover new sites.
