A local citation is a mention of your business online containing your business’s name, address, and phone number, often referred to as NAP. Maintaining NAP consistency means ensuring that these details remain accurate and consistent across all internet platforms. This is crucial for local SEO because search engines like Google use the consistency of your NAP information across the web to determine your business’s credibility. Any discrepancy in this information can potentially drop your ranking in search results. Looking from the customer’s perspective, inconsistent NAP information can confuse them, leading to a potential loss of business. Therefore, maintaining NAP consistency is vital for overall online business visibility and credibility.