A citation for GMB, or Google My Business, refers to any online mention of a company or business. It could be in directories, on websites or on social media platforms and typically includes the name, address, and phone number for a business (also known as NAP). Such a citation contributes to the ranking on Google Maps and helps in Local Search Engine Optimization (SEO). Getting multiple high-quality, accurate citations can help Google trust the validity of a business, thus improving its ranking in search results.
