GMB, also known as Google My Business, is primarily used for managing a business’s online presence across Google, including Search and Maps. By verifying and editing your business information, you can help potential customers find you and tell them the story of your business. It allows businesses to post updates, respond to reviews, see insights on how customers are reaching your business, among other features. This service is free and is a key tool for local SEO strategy, making businesses stand out in local searches and reach more customers in the area.