SEO, or Search Engine Optimization, is a strategy aimed at increasing a website’s visibility and ranking on search engine result pages for a broad audience, regardless of location. On the other hand, Local SEO is a subset of SEO that focuses on optimizing a website to be found in local search results. This is particularly relevant for businesses that have a physical location or serve a specific geographical area. These two strategies differ in their targeting techniques: SEO is more general while local SEO is more location-specific.