NAP, which stands for Name, Address, and Phone number, is crucial for local SEO because it helps search engines to understand the location of your business and display it in geographically relevant search results. This accuracy helps your business appear in local search and in Google’s local pack. Consistent NAP information across your website and other online platforms also boosts your website’s trust factor, leading to improved search rankings. It has a significant impact on potential customers too, as accurate and consistent NAP details make it easier for them to get in touch with a business they found online. So, inconsistent NAP details may lead to lost customer opportunities. In a nutshell, maintaining accurate and consistent NAP information is a simple, yet powerful strategy to enhance your local SEO and online visibility.